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About

We have an acute understanding of the global fashion and lifestyle market across trends and culture. 

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In this highly connected world, day-to-day content creation has become the new branding. Everyday content publishing is a great opportunity for brands to reach potential consumers. The key to publishing impactful content is to understand what the consumer wants to read and know about.

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The success of many modern brands is built on the value they create for their consumers. Therefore, we decipher and translate market and consumer insights into business recommendations.

 

We are dedicated to tracking customer attitudes, lifestyles and style preferences. Interpret global trends through a commercial filter to meet specific business needs.

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Our Services

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Expertise

Brand Strategy & Identity

Digital Marketing Strategy

Social Media Content Development

Print & Packaging Design

Art Direction in Photography

Trend Research & Analyse

Art & Illustration

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Brand Strategy

Deliver a master Brand Deck that summarises the research and our resulting brand strategy framework, including:

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  • Brand vision and mission

  • Brand pillars and values

  • Target consumers profile and persona

  • Relevant competitors

  • Inspirational brands

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Brand Identity

Deliver a full Brand Guideline, including:

 

  • Logo Design

  • Identity Elements

  • Graphic Elements

  • Typeface Details

  • Colour Palette

  • Brand Applications (packaging, stationary, website, marketing materials...etc)

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Marketing Strategy

​Deliver a Marketing Guide that provides guidelines for creating online and offline marketing materials, including:

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  • Message architecture

  • Tone of voice

  • Copywriting principle

  • Content pillars

  • Visual expression: design, colour palette & photography

  • Activation principles

  • Online & social media presence

  • Retail & merchandise

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Social Media Content

​Production of the social media contents for different online platforms, including:

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  • Preproduction and art direction on photo shoot campaign

  • Photography & retouch

  • Monthly IG Matrix planning

  • Copywriting 

  • Schedule daily posting

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